Editorial Guidelines

Last updated: June 29, 2026

These guidelines describe how Love and Mom creates content and the standards we hold ourselves to. They reflect our commitment to being trustworthy, transparent, and genuinely helpful to parents.

Our Commitment

We aim to be accurate, empathetic, and inclusive. We write for real parents in real situations — not idealized versions of parenting. We work to make every article clear, balanced, and genuinely useful.

We respect that families come in all shapes and sizes, and parenting looks different for everyone. Our content welcomes diverse family structures, parenting styles, cultural backgrounds, and perspectives.

Sourcing and Accuracy

We base our content on reputable, up-to-date sources, including:

  • Peer-reviewed research and studies
  • Guidance from professional organizations (American Academy of Pediatrics, American College of Obstetricians and Gynecologists, etc.)
  • Expert interviews with qualified professionals
  • Government health resources

When we cite research, we link to sources so you can read them too. We aim to present information fairly and acknowledge when expert opinions differ or research is evolving.

Health Information Standards

Our health-related content is informational only and reviewed for accuracy and clarity. It is not a substitute for professional medical advice, diagnosis, or treatment.

When covering health topics, we:

  • Clearly distinguish between general information and medical advice
  • Encourage readers to consult qualified professionals for their specific situation
  • Acknowledge the limits of our expertise
  • Disclose when research is limited, conflicting, or evolving
  • Avoid making definitive claims when the science isn’t settled

Please see our Disclaimer for important limitations.

Inclusivity and Respect

We recognize that parenting is deeply personal and that there is no single “right” way to parent. Our content:

  • Respects diverse family structures, cultural backgrounds, and parenting philosophies
  • Avoids shame, judgment, or prescribed one-size-fits-all solutions
  • Acknowledges that parents face different circumstances, resources, and challenges
  • Uses inclusive language and imagery

Affiliate Links and Sponsored Content

We may include affiliate links to products and services we genuinely recommend. When you purchase through an affiliate link, we earn a commission at no cost to you.

Our affiliate relationships do not influence our editorial opinions or recommendations. We only recommend products and services we believe are valuable.

All sponsored content is clearly labeled as “Sponsored” or “Ad” at the top of the article.

Conflicts of Interest

We’re transparent about potential conflicts of interest. If a writer has a financial stake, personal relationship, or other conflict related to a topic, we disclose it. Conflicts of interest do not determine our coverage, but we believe you should know about them.

Corrections and Retractions

We take accuracy seriously. If you spot an error, please email [email protected] with details.

  • Corrections — For minor errors (typos, outdated information, factual inaccuracies), we update the article and note the correction with a date.
  • Retractions — For major errors or misleading information that could affect health or safety decisions, we may retract the article or add a clear notice at the top explaining what was wrong and why.

Our Review Process

Articles are reviewed for:

  • Accuracy of facts and citations
  • Clarity and readability
  • Alignment with these Editorial Guidelines
  • Appropriate tone and inclusivity

We aim to catch errors before publishing, but we’re human and imperfect. That’s why we take corrections seriously.

What We Don’t Cover

Love and Mom focuses on parenting, pregnancy, fertility, and family life. We don’t provide:

  • Medical diagnosis or treatment
  • Mental health therapy or counseling
  • Legal advice
  • Financial planning or investment advice

For these topics, we always recommend consulting a qualified professional.

Editorial Independence

Advertising, sponsorship, and affiliate relationships do not influence our editorial decisions or opinions. Our first obligation is to our readers, not our partners or advertisers.

Our Team

Love and Mom is created by parents for parents. We work to be honest about what we know and what we don’t. We’re not doctors or therapists — we’re people with lived experience and a commitment to helping other parents feel supported and informed.

Questions or Feedback?

We value your input. If you have questions about our editorial process, concerns about an article, or suggestions for how we can improve, email us at [email protected].